Boroko Motors, a leading automotive company in Papua New Guinea, has seen a significant increase in business activities. This growth is attributed to their diverse vehicle offerings, effective promotions, and strong market presence.
Growth in Vehicle Sales
The company's New Vehicle Sales Manager, James Miles, highlighted the growing trend in vehicle sales, particularly with brands like Isuzu, Nissan, and Howo. Boroko Motors offers a wide range of vehicles, catering to diverse customer needs, which has bolstered their market position.
Successful Promotions
A major factor in Boroko Motors' success has been their innovative promotions, such as the "Buy One, Win One" campaign for Isuzu NPR vehicles. This promotion, running from September to December 2023, significantly boosted customer engagement and sales.
Expansion of Vehicle Brands
In 2023, Boroko Motors introduced new vehicle brands like Mahindra from India and GWM from China. This expansion has diversified their product portfolio, allowing them to capture a broader segment of the market.
Long-standing Industry Presence
Established in 1966, Boroko Motors has been a key player in Papua New Guinea’s transportation and agriculture sectors. The company is an authorized dealer for renowned brands such as Kia, Nissan, Proton, and Mitsubishi, among others.
